For more than two decades, we've helped brands understand, reach, and earn the trust of Filipino American consumers. We evolved alongside the media landscape -- from traditional marketing to digital, from campaigns to communities, and from advertising and "rented audiences" to owned media. Today, that evolution has become Filamerican Media -- and Filamerican Marketing is our strategic marketing division, helping brands leverage this growing ecosystem to reach one of America's most loyal and influential consumer markets.
As the only Filipino-focused agency in the U.S., our experience was shaped immersing ourselves in the culture and community and building meaningful relationships -- not by chasing algorithms. We've worked with global and local brands alike, selectively partnering to preserve market exclusivity. Our approach is total, yet targeted. Our tactics are a seamless blend of digital, traditional, nontraditional, and guerrilla marketing -- to maximize opportunities and create new ones.
Filipino-focused
Full Service
What started as a multicultural marketing agency in 2000 quickly found its Filipino-focus. But media didn't exist, so we created it -- producing Filipino television programming through block-time broadcasts, developing subscription cable/satellite TV channels, and later embracing free digital TV and online media as audiences evolved. Fast forward to today -- social platforms are becoming less reliable and audiences are harder to reach and connect with. Once again, we recognized the call to create a trusted media ecosystem that could build direct, lasting relationships with Filipino American consumers.
Years Of Experience
Our parent company, Filamerican Media, builds media ecosystems designed to position client-brands at the center of the high-value Filipino-American economy. Together, we provide brands with a strategic advantage: Direct access to an exclusive stage and an engaged and growing Filipino American audience.
As a client, we work with you on creating a blueprint for action geared at your success. We embrace even the toughest challenges, seeking new ways forward to create, grow and design the infrastructure for long term success.
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Lisa & Team have been a wonderful partner! They truly are my "best kept secret" that's help us tap the true potential of the Filipino market. They were flexible, agile, and effective in increasing sales month over month.
The team has been a huge asset to our business. They have gone above and beyond to help us understand culture marketing and integrate it into our day to day. 5-stars!
Want Filipino customers, this is the team to call. Their tactics are focused on building authority through quality content and proper optimization. Within 90 days, we were competing where we need to be.